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Consumer Psychology and Behaviour Design

What Triggers Impulse Buying (and How to Manage It)

What Triggers Impulse Buying (and How to Manage It)

What Triggers Impulse Buying (and How to Manage It)Gary van Broekhoven
Published on: 22/04/2025

Explore the psychology behind impulse buying and how to manage it—whether you’re designing for users or navigating your own shopping habits. Insights for UX, product, and service pros.

Behaviour DesignConsumer Psychology

“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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